Hotel and Hospitality Management for Tourism- myassignmenthelp

Question: Discuss about theHotel and Hospitality Management for TourismResearch. Answer: Thecoalignmentprinciple suggested that the hotel would be able to takecompetitive advantage if they identify the opportunities in the market by allocating the resources through various competitive methods in the market. There were certain driving forcessuch as environment,strategychoice, the structure and performance of the firm whichincreasedthe competitiveness of this hotel. The management of the hotel has failed totakethecoalignmentprinciple which was proposed by Olsen etal. Thecustomerswho visited the hotel had to do various kinds offormalities before takinga room in the hotel. They were attended by thestaffswho areengaged in the check-in department of the hotel (Efthymios et al., 2016). The strategy choices that are chosen by the management are competitive and this helps to identify the opportunities that areavailablein the hotel. The assistantmanagersalso helped in various kinds of promotion and thus thishashelped inincreasingthe awareness among the customers.The resources of the hotel are based on thepreassumedvalue of the various kinds of dimension. The performance of the hotel is regarded as the final link of the hotel.This is measured both by performance andbehavioralmeasures as described in the case study.The competitive methods implemented describe the performancestrategy of the hotel. The competitive methods comprised the resources of the hotel, the capabilities and the core competencies which are driven by certain forces and thus this are driving the changes in the environment. The structure of the hotel in the co-alignment principle indicates that there are certain factors that are affecting the implementation process. This relationship between the dimensions and the factors must be properly understood. The performance of Arena Utopia is measured by financial and behavioural measures. Thus, it can be said that the hotel has failed to implement the co-alignment principle. Management of property is considered as a competitive aspect in this industry. It is necessary to build the website of the company and this is important for attracting the customers. One of the most important way to win the heart of the new customers or to satisfy the existing customers is to address the needs and wants of them. The customers had to wait for long hours or they had to book the room earlier so as to get a room in the hotel. Though the hotel was located much closer to the airport, but the delegates of some conferences has highlighted that the way of the hotel is too long. Certain promotional strategies must be developed and this needs to be implemented so as to attract more customers in the hotel. The front desk office staffs tried to provide quick service to the customers (Pechlaner et al., 2014). However, the hotel must improve its front desk service because there were only two computers which were available and it took a long time to start up and run the system. The rates of the rooms in the hotel are very affordable. However, due to increase in the revenue, the hotel management must increase the rate so as to keep up the increasing cost. The hotel does not have swimming pool and gymnasium and this is one of the main drawback of the hotel. The lavish surroundings and the exceptional quality of food and service are the main competitive strategy of the hotel. The services which are provided by the hotel will help to keep the team organized and this is considered critical for the hotel industry. Thus, it can be said that the hotel must develop so as to develop the core competencies. It will also help in delivering quality service to the customers. References Efthymios, K. D., Konstantoglou, A., Thomas, F. A., Folinas, D. (2016, June). Marketing: Evolution in Green. In4 th International Conference on Contemporary Marketing Issues ICCMI June 22-24, 2016 Heraklion, Greece(p. 327). Pechlaner, H., Bachinger, M., Volgger, M., Anzengruber-Fischer, E. (2014). Cooperative core competencies in tourism: Combining resource-based and relational approaches in destination governance.European Journal of Tourism Research,8, 5.